FEMALE FOUNDED INDEPENDENT BUSINESS

Our mission to bring joy through jewellery

Established in 2011, Lily Charmed is an independent British Charm jewellery brand offering an extensive range of hand crafted original rhodium and 18 carat gold plated jewellery, all crafted from recycled sterling silver.

Our charms are designed with a simple hinged clasp meaning they are compatible with all leading jewellery brands, making them a seamless addition to your existing range.

Designed to inspire meaningful connections, our versatile and collectable pieces offer your customers the opportunity to tell thier stories through jewellery that reflects tehir memories, milestones and passions.

Meet The Founder

Lucy Lee

Lucy founded Lily Charmed in 2011 after leaving a career in television to focus on finding a work /life balance while raising a young family.

The storytelling, creativity and design talents needed to create entertaining television - translated perfectly to storytelling with jewellery.

Now a family business, run by Lucy and her husband Jon, Lily Charmed started at the kitchen table, and has grown to sell world-wide. Lucy has been designing new creations for Lily Charmed for over ten years, and the thousands of 5-star reviews from customers, and hearing their stories are endlessly inspiring!

Happy Team, Happy Customers

Meet the Team

At Lily Charmed, we're passionate about creating beautiful charm jewellery and providing top-notch customer service. Our dedicated team works hard to ensure your orders are processed efficiently and your jewellery arrives in perfect condition.

Our small happy team are always here to help you!

Contact Us

Accreditations & Associations

Discover more about our certifications and associations that stand behind the quality, integrity, and excellence of everything we create

  • Anchor Cert Protect

    All of the metal elements within our jewellery have passed the AnchorCert Protect test, indicating that each of our pieces are extremely unlikely to cause an allergic reaction. This leaves you safe in the knowledge that you can wear our products with confidence.

  • Buy Women Built

    We are part of the Buy Women Built (BWB) community which showcases female-founded businesses to harness the power of consumer spending, and create a fairer society.

  • NAJ

    The leading voice in the UK Jewellery industry - shaping professional excellence  for its members, helping them become legally compliant and responsible. Every NAJ member is required to abide by the NAJ's Code of Conduct - based on honesty, integrity and professionalism.